活动安排
时间：2024年2月21日（周三）15:30-17: 00
讲座地点：松江校区脑机协同信息行为实验室二楼第1会议室
主 讲 人：Boh Wai Fong新加坡南洋理工大学 教授
主 持 人：郑宇杰 助理教授
讲座摘要
With the increasing prevalence of digital products that embody both hardware and digital artifacts, it has become imperative for firms to identify innovation strategies that affect the design of digital products and can significantly impact consumers. Innovative components can introduce novel functionalities that attract and satisfy consumers. However, novelty can also reduce consumers’ familiarity with and acceptance of new products. This study examines how innovation design strategies must factor in consumers’ considerations of novelty and familiarity when evaluating innovation in digital devices. Other than presenting on this talk, I will also provide an introduction to MIS Quarterly and provide some insights about publishing in MIS Quarterly.
嘉宾简介
Wai Fong Boh是新加坡南洋理工大学（NTU）信息系统讲席教授，她目前还是南洋理工大学副校长，南洋商学院（NBS）临时院长，国家统计局信息管理研究中心主任，并担任南洋理工大学金融计算技术中心（CCTF）的联合主任。她的研究兴趣是知识与创新、管理和创业领域。她曾在领先的IS和管理期刊上发表过文章，包括Management Science,MIS Quarterly, Academy of Management Journal, Organization Science, Journal of Management Information Systems, Journal of Association Information Systems, Research Policy和Information & Organization。她还获得了多个奖项，包括2007年度五大IS出版物奖。她目前是MIS Quarterly的高级编辑，并曾担任MS和ISR的AE。
承办单位
信息管理与决策科学系
科研与师资发展办公室
